Today’s age is that of Big Data and enterprises are realizing the importance of data in the growth of business. While there is no dearth of data that enterprises have today, what’s emerging as a challenge is that most of this data is unstructured. Now the issue with unstructured data is that it cannot be easily analyzed using the conventional methods of search. The reason is that unstructured data is raw and unoptimized and hence cannot be analyzed using the keyword based method. However, this enterprise data, which is sourced from varied sources, cannot be ignored, as it contains immensely valuable insights. So, the solution to this is an advanced new age enterprise search tool like 3RDi Search which has a text analysis engine that has all the text mining capabilities. Commvault is another enterprise search tool that offers advanced features to unravel what’s hidden within unstructured data. A common feature that all such tools offer, is content integration. Content integration is integral to the effective analysis of data because unless the data from various sources is seamlessly integrated, it can be next to impossible to analyze it. This article throws light on the importance of data integration to successful enterprise search. To begin with, here are the features of enterprise content integration. Having a look at its features makes it easy to understand the role played by it in making enterprise search more relevant. Data synchronization between content repositories. Migration of content from one system to another. Systematic document search across different content repositories. Provision for a single platform to access all content of the organization. Integration with websites for publishing this content. Why Content Integration plays a Key Role As mentioned earlier on in the article, content is the most important element in the organizations today, as it holds the potential to drive insightful business decisions. Be it content from emails, social media feed, website data, or user generated data, nothing is less significant. Add to this the content stored in CRM, ERP and BPM software, and you have a mammoth task of analyzing all this data effectively and this is what organizations are dealing with today. The rapid growth of data and the tremendous pace in which data is getting accumulated, is also a reason for worry for organizations. However, the advent of the new age enterprise search tools are taking care of this issue, with data integration and other features to accumulate the content and analyze it effectively. With advent of the Cloud, organizations across the globe are migrating their operations to the Cloud. However, the legacy systems still hold their importance, and no amount of new infrastructure can ever replace the legacy systems completely. With content integration systems, this problem is resolved, as organizations can benefit from seamless data integration between the legacy systems and the Cloud. Migrating all the content in the enterprise to an all new platform may not always be the best way to go, given that the volume of data can be enormously high. So, the solution is to implement content integration, so that only the content that is required can be fetched, without going through the hassle of transferring all of it. The Final Word: There are quite a few ways in which a content integration software can benefit a business. And as the rate of growth of content is ever growing, so will the need for investing in a system that seamlessly integrates all the content. Hence, the future holds unlimited possibilities.